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Saturday, December 06, 2008

It’s time to Scrooge the Target store

It’s the Christmas season and I expect to see Chad outsmart the four dummies who want to steal his phone business, and they all look like puppets from the Rudolph the Red–Nosed Reindeer TV special. That’s just one of the many commercials that I see this season. In our capitalist society, we have to put up with them.
But there is one commercial I can’t ignore. It’s for the Target store chain. It has what looks exactly like a children’s play put on at a school. But it’s all about buying big ticket items, such as mammoth sized TVs and big ticket items that most children could never afford to give to their parents, bothers, sisters or friends.

The commercial is complete with doting parents and proud teachers helping these young grades school children promote a department store. It’s an insult to school Christmas plays and to teachers, parents and it exploits small children. Is it cute or funny? No! It’s not in the least. It’s revolting and it amazes me that anyone would do this. It seems to mock a children’s Christmas plays and the real meaning of Christmas – peace, compassion, giving to and being kind to people.
One commercial even has Ebenezer Scrooge giving his OK to the play. The people who put that commercial on are as bad as Frank Cross, the conceited TV executive in the movie Scrooged, 1988. They need to be Scrooged.
A scene from Scrooged

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